Thursday, January 31, 2013

100 years style in 100 seconds

Have you been a faithful follower of youtube? I'm not always fond of it, but I found this video that's been my favorite youtube entry, ever.

100 YEARS / STYLE / EAST LONDON by Westfield Stratford


The viral video is an ingenious act of styles-by-decade compilations with amazing choreography and brilliant back sound, yes, complete 100 years in 100 seconds, and everything's perfect. What's not to love?

Breakdown as follows...
The video was directed by Jake Lun with music arranged by Oscar-nominated Tristin Norwell and served as a promotion of the Sept 13th opening of Westfield Stratford City shopping center. It gives you an awesome flash of, basically, the style history.


  • 10s (brick and door background): Edwardian Epoch. WW1 shifted classic stiff wears into more dynamic ones. Women's fashion was more practically elaborated from the weighty, frilly Victorian and highly taking inspirations of ballets russe. Men's fashion involved formal classic suits and bowler hats. Coco Chanel, Lanvin, Jean Paquin were arise. People tango-ed and waltz-ed to ragtime and, later, jazz.

  • 20s (Moulin Rouge like background): The Roaring Twenties. Three keywords to this decades are Jazz, Art Deco, and flapper girls. Women showed masculinity in taking pride on chest-uncomplimentary, low-cut-waist mini/midi dress and festive feather head accessory, bob cut, long pearl necklaces, and sometimes see through layered dress. Men sported youth with more relaxed lounge suits and formal/bowler hat with less conservative shoes. This is an era of gold and glitter. 

  • 30s (square panels windows): Rise and fall of Art Deco. Ready-to-wear fashion garnered attentions. Mens went with drape cuts, trousers and stripes accents. Women donned the long skirts and business looks as an effect of market depression. People were doing the Charleston

  • 40s and 50s (worn out streetside bricks): The Great Depression. Women's wears shifted drastically from looking masculine earlier in the decade with trousers to very feminine with long flowing skirts, Dior's new look to blame. Fedora hats, sweaters, and berrets (or any other military accented wears) were popular among men. Jive and swing stole the spotlight with new muses like Frank Sinatra, whereas Audrey Hepburn and pin up actresses became the counterpart source of inspirations for fifties women. Teenage styles started taking place in its later year, rock'n'rolling to Elvis Presley's rockabilly in black cropped top and leather jacket.

  • 60s (mint slideset garage): Youth. Street styles, rock music, and futurismo were on the rage. Jackie Kennedy was a role model in simple versatile formal look and Twiggy in bell bottom pants and baby doll dresses. The Beatles also influenced the 60s men's wear beside jeans, slacks, and buttoned down plaids. Hippies started to spread.

  • 70s (plankboard backyard): End of monolithic fashion. Everything diversed from the moment on. Hippies, punks, disco were a large part of the fashion movement. The line between conservative and modern completely blurred. 

  • 80s (slum alley): New wave. Business and formal look were back in trends, now known a yuppie style. Glam was also hot. With Madonna as idol, sporty looks were popular. Vintage was also loved.

  • 90s (street): The nineties. Grunge, clubbers, cartoon, and emerging RnB and hiphop became a highlight in this decade. No need to further explain this. We're kids from the nineties.

  • 2000s and 2010s (building): Everything! From business look, bohemian look, casual pop look, we basically just re-emerging styles from the past...

This was compiled from various resources during years span of times, because I had been greatly interested in culture history for awhile now. I hope this one's pretty insightful!

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